Objective

Run in conjunction with the agency Warway Creative, Exhibit 3Sixty were asked to deliver the stand to JCB. The brief was simply, to create a reinvigorated stand, different from previous years while still delivering a strong brand presence at the event.

A feature point of the stand was to present a small JCB digger in ‘context’ without it overpowering the small size of the stand. The strong JCB Branding had to be considered with the design conforming to strict JCB brand guidelines. A generous budget of 18k was allocated.

Solution

The solution to the designing of the brand requirements was straightforward for such a top performing design team. The more challenging aspect was creating a contextual environment for the full size digger. The solution chosen used a full wall banner wrap graphic combined with various ‘props’ that created a ‘theatre’ style stage set within a recessed aperture surrounded by simple illumination to encompass the display.

The subsequent design employed an angular approach that provided surface area for graphics and product display purposes. The stand also fulfilled secondary objectives such as ‘openness’, hospitality areas and strong Illumination design. The Stand fulfilled and met the brand needs completely.

JCB exhibition stand design
JCB exhibition stand sketch

“Please thank your design team, JCB were very impressed. A great job!”

Nigel Warway – Owner, Warway Creative

BUILD & INSTALLATION

The Exhibit 3Sixty workshop is fitted with the latest machinery and led by a highly experienced foreman with over 30 years personal experience. As always an efficient process is defined before any structural work is undertaken. Materials used are responsibly sourced and recyclable material is generally selected. Stands are built and assembled for reliability and then broken down, painted, graphics applied and packed for delivery. The process is tried and tested and highly efficient thus reducing the final cost to the client. The JCB stand was simply and efficiently executed. Delivered on site via Exhibit 3Sixty logistics, installed and finished ready for hand over. One aspect that Exhibit 3Sixty prides itself on is the conduct at which its on-site employees conduct themselves, all abundantly reliable and efficient presenting themselves with the uppermost decorum. This is not simply for the benefit of Exhibit 3Sixty but also for the Clients reputation at the event.

“In my opinion our team is one of the best in the industry. We’re not the biggest contractor out there but were certainly, not small on quality, creativity and commitment to our clients”

Danny Collins – Foreman Exhibit 3Sixty

CLIENT REACTION

The handover went extremely well with both JCB and the Agency Warway Creative on hand to receive the stand. The clients products were easily installed, with special arrangements being made to install the full size digger, an element that had been anticipated during the initial design process.

The stand was an excellent example of how Exhibit3 Sixty work with very well known strongly branded companies. With all elements from design to project management to build and handover the team worked immensely efficiently showing a level of performance that we believe, if a little biased, other companies would find it hard to match.

We believe the large amount of repeat business with both end clients and agencies is evidence that we work extremely well and to the highest industry standards – ‘Trust-Ability-Experience’

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