Run in conjunction with the agency Warway Creative, Exhibit 3Sixty were asked to deliver the stand to JCB. The brief was simply, to create a reinvigorated stand, different from previous years while still delivering a strong brand presence at the event.
A feature point of the stand was to present a small JCB digger in ‘context’ without it overpowering the small size of the stand. The strong JCB Branding had to be considered with the design conforming to strict JCB brand guidelines. A generous budget of 18k was allocated.