27
Jan
Toys are a serious business

We had the opportunity to showcase our expertise at ‌The Toyfair 2023 this week, building another impressive Lego stand for this international event. The show, at Olympia London, allowed us to put our skills to the test and create a truly one-of-a-kind stand for Lego, one of our longest-standing clients.

The main stand, located in a private room, covered 200m² of purpose-built exhibition space and employed design and colour cues from Lego. We also built a 50m2 stand for Lego at the entrance to the show. The main stand was off-limits to cameras and located in a private room, as Lego was using the show to launch several new ranges, not yet available in the shops. But you can get a flavour of the design from the pictured stand we built at the entrance.

We provided the stand build, graphics, electrics, and furniture hire for both stands. We have had the privilege of building the Lego stand for the annual event for nearly 20 years, solidifying our reputation as a stand builder of distinction, and a trusted custodian of Lego’s immensely valuable brand.

Our team takes pride in creating unique and visually striking exhibition stands that truly stand out from the crowd. The Lego stand at The Toyfair 2023 was no exception, and we look forward to continuing to work with Lego.

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